InVision asked the design community to create illustrations which will be showcased on Inside Design’s 404 page. The goal is to take what is a frustrating experience for the user to a surprised moment of delight.

The 404 page.

The Process
I've always wanted to create storefront illustrations. So, I figured, why not apply it here?
My idea was someone stumbling on a closed cafe, probably in the middle of nowhere. Here are a couple of the initial sketches.

Initial sketches of the cafe.

These are the explorations we did for the composition. I played mostly with the distribution of colors and the tweaking of elements to make it look balanced. Apart from that, we also explored which version best represents the idea: a clean one or an abandoned-looking one.

Composition explorations.

We settled for the bottom right one and added the tumbleweed. Here's the final version used in the 404 page.

Final illustration for the 404 page.

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