I've always wanted to create storefront illustrations. So, I figured, why not apply it here?
My idea was someone stumbling on a closed cafe, probably in the middle of nowhere. Here are a couple of the initial sketches.
These are the explorations we did for the composition. I played mostly with the distribution of colors and the tweaking of elements to make it look balanced. Apart from that, we also explored which version best represents the idea: a clean one or an abandoned-looking one.
We settled for the bottom right one and added the tumbleweed. Here's the final version used in the 404 page.