InVision asked the design community to create illustrations which will be showcased on Inside Design’s 404 page. The goal is to take what is a frustrating experience for the user to a surprised moment of delight.

The 404 page.

The Process
I've always wanted to create storefront illustrations. So, I figured, why not apply it here?

My idea was someone stumbling on a closed cafe, probably in the middle of nowhere. Here are a couple of the initial sketches.

Initial sketches of the cafe.

These are the explorations we did for the composition. I played mostly with the distribution of colors and the tweaking of elements to make it look balanced. Apart from that, we also explored which version best represents the idea: a clean one or an abandoned-looking one.

Composition explorations.

We settled for the bottom right one and added the tumbleweed. Here's the final version used in the 404 page.

Final illustration for the 404 page.

More stuff:

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