Insignia Financial provides its clients with a range of financial services in Australia.
The company has specific brand guidelines so it stays strong and consistent across different online and print media. Their primary palette is green, slate, and white, which are used in their logo, typography, and illustrations. Their existing illustration library is bold, human, and circular, as reflected in their logo. They also make use of the negative space to add the right amount of playfulness and energy in their compositions.
Taking all of those into consideration, I developed a set of style frames that help determine how the colors and assets will be used in animation. The style frames are then expanded into a storyboard that briefly explains the company's history, their services, and how they provide the financial well-being that their clients need.
CREDITS
Creative Direction: Dan Neale
Animation: Marko Ivezic
