Meltwater is a media monitoring platform that gathers and analyzes online content and transforms it into vital insights for different companies. They wanted to convince their new customers that media monitoring is something to be excited about.
Here are some styleframes and storyboard illustrations that I created for their 40-second animated explainer video that briefly explains what they do. The story makes use of different fantasy characters like a mermaid, a dodo bird, a yeti, and a unicorn to further create excitement about Meltwater's features.
CREDITS
Creative Direction: Dan Neale
2D Animation: Ihor Berg
