Meltwater is a media-monitoring platform that gathers and analyzes online content and transforms them into vital insights for different companies. They wanted to convince their new customers that media-monitoring is something to be excited about.
Here are some styleframes and storyboard illustrations that I created for their 40-second animated explainer video that briefly explains what they do. The story made use of different fantasy characters like: a mermaid, a dodo bird, a yeti, and a unicorn to further create excitement about Meltwater's features.
Credits
Creative Director: Dan Neale
2D Animator: Ihor Berg
