I worked with Proudhive to create the styleframes and storyboard illustrations for an animated Jim Beam High Ball promotional video.
The idea is to show that Jim Beam High Ball is easy to create at any time and in any place. The mood is fun and chill, but not party. The style is inspired by the warm, tropical weather of Southeast Asia.
The story shows a group of friends from different parts of the city, driving to their friend's apartment to have drinks and play games.
CREDITS
Creative Direction: Gerald Feliciano
Style Explorations
The project underwent a lot of iterations. These are some of my favorite style and color explorations that didn't make the cut.
